If you are someone who is passionate about sneakers, you must have heard about the extremely popular Adidas Yeezy shoes.
Chances are you may have looked into buying a pair already.
Even if you may not hear about the shoes themselves, you must recognize Kanye West. Yes, we are referring to the renowned singer and rapper. The Yeezy shoes are his gift to the world of fashion.
But these shoes are not something everyone can afford. Starting at the north of $600, these are some of the most expensive sneakers in the market.
So, what is the story of such extravagant figures? Let us explain.
why is yeezy so expensive?
Brand Value
Yeezys are manufactured by Adidas, the shoe giant of the world. Adidas has long been recognized as one of the best shoe brands in the world. It is the second-largest sportswear manufacturer around the globe.
The company deals in billions of dollars every year. The company further collaborated with Kanye West, the global sensation, to launch a premium line of products.
The shoes are associated not just with Adidas but also with the singer. This adds great value to their reputation. This adds an overhead to the price of the Yeezy shoes.
Celebrity Input
The Yeezy shoes are the outcome of a collaboration between Adidas and the globally renowned singer and rapper, Kanye West.
Kanye West is not just any singer, he is one of the biggest names in the industry.
He has hordes of international fans that are dedicated to following whatever he says without any hesitation.
Other than that, his fashion sense has been one of the things that have set him apart from even the most popular celebrities. Fashion magazines, bloggers and designers, all look to West for his great fashion sense.
This has made him extremely popular among people who may not even follow his music. Thus, his reputation adds a great factor to the popularity of the Yeezy shoes.
Kanye is currently one of the biggest names in streetwear and anything he wears becomes the latest trend in street style.
Designer Shoes
Yeezys were always intended as a high-end product. The makers wanted the shoes to have an exclusive availability and be worn only by the elite people of the society.
Adidas does not make cheap shoes anyway. And the Yeezy shoes are not random pairs of shoes.
They have been designed by one of the most influential people in the world. The shoes are a part of a designer collection launched by the brand in collaboration with Kanye.
Some of the most popular names have been spotted wearing these shoes. Of course, the prices are going to be high.
Yeezys are meant to be fashion-forward that is why some people consider them outlandish but it has influenced the sneaker world a lot.
Quality
The Yeezy shoes are not just about the hype. They are premium quality too. A Primeknit upper part makes the shoes durable as well as lightweight.
The boost sole provides comfort to the wearer. The sleek design is also a great attraction for sneakerheads.
The customer feedback has also been mostly positive. This adds credibility to the brand besides the attention it gets because of its designer. Thus, the company is able to charge more than average for these shoes.
Limited Production
Production in smaller numbers was already a deciding factor when the Yeezys were launched.
Adidas deliberately created a business model where the output would always be lower than the number of potential buyers.
This meant that the price tags would also reflect the scarcity of the product. Of course, this leaves many people unable to afford them, but it also means that the people who can afford them are offered a great incentive to buy the shoes.
It is not a very common sight to see two people wearing the same pair of Yeezys at any place. And when you get such exclusivity, you have to pay for it.
The availability of yeezys is so limited that people pay two times or even more than the actual price of the shoes.
Demand
The 2020 sales of the Yeezy shoes amounted to nearly a billion and a half dollars! The Yeezys have been one of the most popular shoes in the market ever since the time they have been launched. And there is no wonder why.
When a major global icon such as Kanye West launches a pair of shoes, they are definitely going to sell. People do not just look up to Kanye West, they practically worship him.
Add on top of that the fact that his fashion sense has been setting the trend for years and years, and that the product was launched in collaboration with Adidas which is one of the best she manufacturers in the world.
These shoes were meant to be winners from the day that their idea was conceived. Their demand is always high and hence it is only fair that their prices be high too.
Marketing
When Kanye West announced that he would be launching an exclusive line of shoes in collaboration with Adidas, most of the marketing was done by itself.
Spread of word of mouth ensured that the collection was instantly sold out. The launches were attended by some of the biggest names in the industry including Kanye’s then-wife, Kim Kardashian.
On top of that, West himself maintains an active presence in regard to the brand. He has repeatedly promoted the brand using his own social media handles and has given the shoes more than their fair share of shout-outs.
Status Symbol
The Yeezys are not a normal pair of shoes. They are a very distinct line of shoes that have their own identity. If you see a pair of these, you know it.
They have a very unique look that has a huge part to play in their popularity. They have become nothing short of a symbol of great fashion, and they lend the wearer a look of prestige and success.
That is what the shoes have come to represent. And when you buy the shoes, you pay for these things as well.
the bottom line:
Yeezys are really hot right now and it definitely reflects in their price.
They are often sold above the marked prices which are already pretty high.
The good news is that there are some sellers that offer the sneakers at slight discounts. The bad news is that there is no shortage of fakes. So you have to be very careful while buying a pair from an unofficial seller.
But if you can afford it then a Yeezy is always a great addition to any wardrobe especially if you are into streetwear.
